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Tribute to E. W. Cole T Shirts for Men (Unisex)

Tribute to E. W. Cole T Shirts for Men (Unisex)

Regular price Rs. 2,600.00
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Edward William Cole was born in England in 1832 and died in Victoria in 1918. Entirely self made, he combined philosophy, philanthropy and humour with business acumen in the development of a truly unique retailing empire.

After virtually monopolising Melbourne's book trade for many years, he is remembered today (but possibly not enough, hence this tribute) as a visionary yet eccentric public benefactor. At the multi-level glass-roofed Cole's Book Arcade, books were displayed against a background of glittering baubles, live monkeys, stuffed crocodiles, funny mirrors, carnival exhibits and rainbows (a Cole trade mark). Cole turned a "bookshop" into the cultural centre of the City of Melbourne.

Cole was an inspired merchant (of that there was no doubt) and the popularity and mass appeal of Cole's Book Arcade was phenomenal ... all the more remarkable given the proliferation of what were then some fairly radical philosophies.

The basic theme of all Cole's philsophy was the desirability of a federated world. Various Cole slogans peppered the retail space. Minted coins (used, by way of crowd control, to gain entry to the arcade itself) also bore snippets of Cole's thinking. Here are a selection:

+ Federation of the Whole Word: Desirable, Possible & Inevitable
+ Do good and you will be happy and make others happy.
+ The reign of ignorance and force is going; the reign of knowledge and humanity is coming. < [ed: whoops]
+ Reading & Thinking bring Wisdom
+ United States of the World: One Government. One Religion. One Language. Before the Year 2000. < [ed: whoops again]

... and here's a quote from one of the essays that he would personally hawk from the counters of his Book Arcade:

"The possibility and desirability of the Federation of the World will soon become among all nations a confirmed conviction ... The fact is already fast dawning upon mankind, that the natural differences between nations, mentally, morally, and physically, are very little greater than those between brothers of the same family. Nor will the difference of religion prevent the unity of the race ... The morals and leading principles of all [the principle prevailing] religions are in the main strikingly and astonishingly similar, pointing to the inevitable conclusion that they one and all have been evolved from religious instincts existing in the human mind, and further proving that the mind, in its reasoning, its hopes, and aspirations, is essentially alike in all mankind."


Made from beautifully soft 180 GSM 100% cotton, the t-shirt is super comfy with a great modern cut.
Features Shoulder to Shoulder tape for excellent shape and double needle bottom hem & sleeves. The cotton is pre-shrunk to minimise shrinkage.

Body Width (cm)
Body Length (cm)
2XL 64 83.5
3XL 68 85
4XL 75 87
5XL 80 89


How to Measure:

  • Lay an existing t-shirt flat.
  • Body Width: Measure 3cm below armpit, from one side to the other.
  • Body Length: Measure from the top of the shoulder to the bottom of the t-shirt.

Shipping & Returns

We ship from REMO in Bondi. However, just about everything bearing a design is now printed to order and shipped from a production facility in Victoria. This new process takes a little longer, but the wait is worthwhile. For Regular Shipping orders, it takes roughly 7 to 15 business days to custom print and deliver your order using Australia Post. Some places outside metropolitan areas may take a bit longer. Need them a bit faster? Select the Express delivery option and we will use that method of shipping, although this will not speed the production process itself.Please note that international orders may be subject to additional customs fees and duties, which are the responsibility of the customer.CustOMERs can return or exchange for any reason whatsoever. Please just send the items back to us at PO Box 7488 Bondi Beach 2026 in the original packaging with clear exchange or return instructions.Having said this, all REMO merchandise bearing designs is now custom made to order. We do not operate a physical store and have no use for returned t shirts. Therefore, we would ask you then to please be very careful with T Shirt size selection. There is a table on every T Shirt product page that sets out relatively exact measurements for both width and length of the various sizes. If you have a T Shirt you like and a ruler near by, you should be able to work out your size. Also, AS Colour is a relatively well known brand, especially in the Australian market, so many of you would already know your size for that brand.

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