The Community is the Brand
Chapter [56] of the 2014 book General Thinker explains a Network Model that engages customers in both the marketing and development of a brand; and the diagram underneath that spread illustrates how it was applied to early online versions of REMO. Click on the image to download a PDF version of this spread.
![](https://cdn.shopify.com/s/files/1/0119/6142/files/GeneralThinker_Book_NetworkModel_1024x1024.jpg?v=1680940017)
![](https://cdn.shopify.com/s/files/1/0119/6142/files/beta_2000_schematic_2000_1024x1024.jpg?v=1680939923)