There's lots of good history associated with this image.

Jon Millstein and Emily Clarke met at art school in New York. In 1983, soon after graduating, they formed "Design East" focusing their commercial energies around a shopfront on New York's Lower East Side. 

This "Regular Coffee" design (referring to what New Yorkers call coffee with milk) went on to break all sales records.

Later still they contributed the design to the REMO launch portfolio in 1988. It went on to become also very popular with Australian CustOMERs.

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Regular fit
Crew neck
Mid weight, 180 GSM, 28-singles
100% combed cotton (marles 15% polyester)
Neck ribbing, side seamed, shoulder to shoulder tape, double needle hems, preshrunk to minimise shrinkage

Size	Body Width (cm)	Body Length (cm)
XSM	45.5	63.5
SML	48	64.5
MED	50.5	65.5
LGE	53	66.5
XL	55.5	67.5
2XL	58	68.5

 

How to Measure:

Lay an existing t-shirt flat.

Body Width: Measure 3cm below armpit, from one side to the other.

Body Length: Measure from the top of the shoulder to the bottom of the t-shirt.